Free Updates to Irudis Tonalizer VFX™ Video Software Includes New Detail Sharpener and CineStyle™ LUT Support
Jan
18
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1/18/2012 12:16 PM
50% Discount on Photographic-Style Grading Plugin for Video Editing Available Until January 20
New York, USA – January 17, 2012 – Irudis, an imaging software company whose management team includes creators of award winning software for photographers, announced today a FREE update to its Tonalizer | VFX™ video editing software. Building on photographic software expertise, Tonalizer | VFX™ is the first plug-in that enables advanced photographic-style grading for Final Cut Pro. The update to Tonalizer | VFX™ is currently available to existing users for download on the Irudis website. New users can purchase Tonalizer | VFX™ at an introductory price of $89.50 until January 20, 50% off the regular price of $179.
The updated version of Tonalizer | VFX™ adds Detail Sharpener for enhancement of fine details and CineStyle™ LUT support for pre-grading using the Technicolor CineStyle™ picture style profile for Canon EOS DSLR cameras.
“Although Tonalizer|VFX™ has been available for less than a month, we have received significant feedback from early users who are impressed with the ease of use, functions and results they are achieving with Tonalizer|VFX™,” explains Kenneth T. Laerke, CEO of Irudis. “It appears that our vision to create a new category of video editing products fills a void in the market from a broad range of videographers, post-production pros, digital photographers and even cinematographers”.
Toronto-based cinematographer Bob Gundu was very pleased with the results he is achieving with the software.
“This plug-in rocks! I wasn't planning on it recovering highlights like that! I was thinking it would be more for evening out existing data, but the highlight recovery is amazing. I have tried it on many clips with the same incredible results.”
Tonalizer|VFX™ is a powerful and intuitive plug-in tailored to correct video footage for inescapable shortcomings due to adverse capture conditions such as poor exposure, lack of contrast, blocked shadows and highlights, improper white balance, and more. And with the addition of Detail Sharpener and CineStyle LUT, Tonalizer|VFX™ provides even greater solutions and flexibility for video pros.
Operations in Tonalizer|VFX™ are performed in a scene-adaptive manner by employing sophisticated per-frame, as well as temporal computations, that take the dynamics of video footage into account. In addition to offering all the essential tools needed to make advanced tonal corrections, Tonalizer|VFX™ also incorporates noise reduction technology and software-based "anti-aliasing" to mitigate sampling related artifacts. Tonalizer|VFX™ has been exclusively engineered to take advantage of the Graphics Processing Units (GPUs) and will impose a limited overhead on the editing and rendering process.
"We are very excited about the new Detail Sharpener for enhancement of fine details and the CineStyle™ LUT support for pre-grading for Canon EOS DSLR cameras in Tonalizer|VFX™,” adds Michael Jonsson, CTO of Irudis. “These new features provide excellent results and we are committed to introducing many more powerful corrections in a planned series of innovative video editing solutions over the coming months.”
Tonalizer|VFX™ is compatible with Apple® Final Cut Pro® X 10.0.1, Final Cut Pro® 7, Final Cut Express® 4.0.1, and Apple® Motion™ 5, Motion™ 4, and is currently available for download for the introductory price of $89.50 through January 20.
About Irudis
Irudis has offices located in Copenhagen, Denmark and Manhattan Beach, California, USA and was founded by Michael Jonsson and Kenneth T. Laerke, also co-founders of Pixmantec®, the company that brought RawShooter® to market in 2005. In the coming year, Irudis is planning to launch several digital video software applications. These will initially be plug-ins for leading video editing applications such as Apple® Final Cut and Adobe® Premiere. The software applications are designed for post-production pros, moviemakers, videographers and digital photographers.
The tools provided by Irudis for digital video editing are based on patent-pending proprietary technologies.
Editor's Note
Review samples of Tonalizer|VFX™ are available by contacting Lou Desiderio at +1 917-627-0912 or via email at lou@pr-synergy.com. The Irudis website www.irudis.com contains Press Kit, Design Guidelines and box shots for download.
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